MENU DESIGN AND PROMOTIONS

I create menus that are clear, thoughtful, and built to drive sales. From layout and hierarchy to color and typography, every detail is designed with strategy in mind. I also direct food photography and integrate imagery to highlight key items, guide the eye, and influence ordering decisions.

Food promo reel directed for in-center digital screens to highlight menu items and drive guest engagement.

Promotional drink menu inserts highlighting seasonal cocktails and featured beverages. I directed the photoshoot and created the visual assets used throughout the campaign.

Menu pages designed with a layout-first approach, followed by a photoshoot I directed to create imagery that fit seamlessly within the design and showcased the featured dishes.

Paid social ad promoting craft lemonade, created to stand out in fast-scrolling feeds and highlight the refreshing seasonal offering.