HOLIDAY CAMPAIGN

For Lucky Strike’s holiday campaign, I led the creative from concept through execution. From developing and refining the visual direction, directing the photo shoot, and designing a cohesive campaign across digital and in-venue touch points. The result: a festive, on-brand experience that drove seasonal engagement and sales.

Holiday promotional poster designed for in-center display at Lucky Strike locations.
Custom truck wrap created for a promotional vehicle traveling throughout the LA and NYE areas.
Paid social and email creative developed to support the holiday campaign.