BRAND MARKETING – Lucky Strike Launch

To support the Bowlero’s transition to Lucky Strike, I directed the creative strategy and national rollout of a multi-channel launch campaign. We introduced the new brand through a broadcast TV spot, paid and organic social campaigns, traditional print, out-of-home placements, and in-location assets across 360+ venues.

This spot was designed to build awareness at scale, modernize brand perception, and anchor the broader multi-channel launch campaign.
Turned an everyday elevator ride into a fun, story-driven brand experience through a complete decal takeover.
Full-page print ad for Moda magazine.
Mall barricade creative for the Lucky Strike location at Southlands Mall in Denver, designed to build anticipation and introduce the brand before opening.
A second video shoot was added for ongoing branding support. The theme of this spot was nightlife.